London, UK — August 2025 — TokuGo ᴬᴵ, the world’s first playable spatial commerce platform, today announced the appointment of Onomé Ovire as Founding Chief Designer (FCD).
A Founding Team with Vision, Technology, Growth, and Design
TokuGo ᴬᴵ was founded on the belief that shopping should be more than a transaction. It should be played, shared, and lived as an experience.
With Founder & CEO Gaël Dubé driving the strategic creative vision, Co-Founder & CTO Dr. Roderick Kennedy building the technology stack, Founding Partner & CGO Rob Hunt leading global growth, and now Onomé Ovire shaping design and immersive experiences, TokuGoᴬᴵ completes a founding team with vision, technology, growth, design and creative innovation at its core.
The TokuGo ᴬᴵ Model
The platform is built on four brand pillars designed to align with modern consumer behaviour and brand engagement:
Play-to-Earn – Shopping as a game, rewarding users with TokuCoins for participation and discovery.
Play-to-Flex – Shopping as social expression, where deals, AR experiences, and digital assets create cultural value.
Play-to-Save – Shopping as a smarter, sustainable journey, delivering real-time deals with tangible everyday value.
Play-to-Earth – Shopping with purpose, promoting eco-conscious choices and aligning rewards with sustainability.
At the centre of this model is TokuCoins, TokuGo ᴬᴵ’s sustainable Web3 currency, ensuring growth is aligned with environmental responsibility and long-term value creation.
Onomé Ovire’s Role
As Chief Designer, Onomé will define and lead the design vision of TokuGo ᴬᴵ, with a mandate to:
Build an immersive, intuitive, and playful design system that transforms shopping into a gamified journey.
Create AR-first experiences that seamlessly merge physical and digital retail.
Establish a cultural design language that blends commerce with lifestyle, entertainment, and expression.
Shape the product’s look, feel, and user journeys to maximise engagement, retention, and delight.
“Onomé brings the creativity and design leadership needed to transform TokuGo ᴬᴵ into not just a product, but an experience,” said Gaël Dubé, Founder & CEO of TokuGo ᴬᴵ. “Her vision ensures that TokuGo ᴬᴵ will set the global standard for immersive, playful commerce.”
Onomé ’s Background
Onomé Ovire is a seasoned immersive designer at the intersection of creativity, culture, and technology. Her experience includes:
Designing immersive experiences that merge digital interaction with human emotion.
Creating visual systems and brand identities for next-generation products.
Leading cross-functional design strategies for products in gaming, fashion, and commerce.
Building scalable design frameworks that balance creativity with functionality.
“TokuGo ᴬᴵ is where play and shopping converge,” said Onomé Ovire, Founding Partner & Chief Designer of TokuGoᴬᴵ. “My mission is to craft a design language and immersive experience that make every interaction feel intuitive, exciting, and worth sharing — building a world where shopping is played, not just done.”
About TokuGo ᴬᴵ
TokuGo ᴬᴵ is the world’s first playable spatial commerce platform, transforming shopping into a gamified, social, and sustainable experience. Built on the pillars of Play-to-Earn, Play-to-Flex, Play-to-Save, and Play-to-Earth, TokuGoᴬᴵ integrates Quantum AI, AR immersive experience design, and TokuCoins — its sustainable Web3 ecosystem — to create a new model of commerce where Playing Shopping is Saving.
