London, UK — August 2025 — TokuGo, the world’s first playable spatial commerce platform, today announced the appointment of Onomé Amnix as Founding Chief Designer (FCD).
A Founding Team with Vision, Technology, Growth, and Design
TokuGo was founded on the belief that shopping should be more than a transaction. It should be played, shared, and lived as an experience.
With Founder & CEO Gaël Dubé driving the strategic creative vision, Co-Founder & CTO Dr Roderick Kennedy building the technology stack, and now Onomé Amnix shaping design and immersive experiences, TokuGo completes a founding team with vision, technology, growth, design and creative innovation at its core.
The TokuGo Model
The platform is built on four brand pillars designed to align with modern consumer behaviour and brand engagement:
Play-to-Earn – Shopping as a game, rewarding users with TokuCoinz for participation and discovery.
Play-to-Flex – Shopping as social expression, where deals, AR experiences, and digital assets create cultural value.
Play-to-Save – Shopping as a smarter, sustainable journey, delivering real-time deals with tangible everyday value.
Play-to-Earth – Shopping with purpose, promoting eco-conscious choices and aligning rewards with sustainability.
At the centre of this model is TokuCoinz, TokuGo's sustainable Web3 currency, ensuring growth is aligned with environmental responsibility and long-term value creation.
Onomé Amnix’s Role
As Chief Designer, Onomé will define and lead the design vision of TokuGo, with a mandate to:
Build an immersive, intuitive, and playful design system that transforms shopping into a gamified journey.
Create XR-first experiences that seamlessly merge physical and digital retail.
Establish a cultural design language that blends commerce with lifestyle, entertainment, and expression.
Shape the product’s look, feel, and user journeys to maximise engagement, retention, and delight.
“Onomé brings the creativity and design leadership needed to transform TokuGo into not just a product, but an experience,” said Gaël Dubé, Founder & CEO of TokuGo. “Her vision ensures that TokuGo will set the global standard for immersive, playful commerce.”
Onomé ’s Background
Onomé Amnix is a seasoned immersive designer at the intersection of creativity, culture, and technology. Her experience includes:
Designing immersive experiences that merge digital interaction with human emotion.
Creating visual systems and brand identities for next-generation products.
Leading cross-functional design strategies for products in gaming, fashion, and commerce.
Building scalable design frameworks that balance creativity with functionality.
“TokuGo is where play and shopping converge,” said Onomé Amnix, Founding Chief Designer of TokuGo. “My mission is to craft a design language and immersive experience that make every interaction feel intuitive, exciting, and worth sharing — building a world where shopping is played, not just done.”
About TokuGo
TokuGo is the world’s first playable spatial commerce platform, transforming shopping into a gamified, social, and sustainable experience. Built on the pillars of Play-to-Earn, Play-to-Flex, Play-to-Save, and Play-to-Earth, TokuGo integrates AI hyper-personalisation, AR immersive experience design, and TokuCoinz — its sustainable Web3 ecosystem — to create a new model of commerce where Playing Shopping is Saving.
